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overview
T-Mobile and Google Cloud joined forces to solve a critical problem in the world of augmented reality: latency. They needed to prove that 5G and Edge Computing could work in perfect harmony to power the next generation of retail. We were brought in to document this technical breakthrough and tell the story of a partnership that is reshaping how we shop.
challenges
5G isn’t just about faster phones; it’s about rewriting the rules of interaction. T-Mobile and Google Cloud partnered to prove this by developing the "Magic Mirror" - an augmented reality retail experience that demands massive image processing and near-zero latency. They needed a production partner capable of translating complex network architecture into a human story of innovation.
solution
We went behind the curtain of two tech giants to capture the collaboration in real-time. Managing complex logistics across secure locations, we filmed on-site at T-Mobile’s Technology Center and inside Google’s advanced Edge computing infrastructure. Through in-depth technical interviews and high-fidelity cinematography, we visualized the invisible power of the Google Distributed Cloud Edge (GDCE) running on T-Mobile’s 5G network.
results
A high-impact film that cuts through the jargon to showcase a tangible breakthrough. We delivered a two-minute narrative demonstrating how high throughput and edge compute are transforming the retail floor, proving that when T-Mobile’s network meets Google’s cloud, the possibilities are limitless.
conclusion
This project went beyond a simple proof of concept. By successfully marrying T-Mobile’s 5G network with Google’s Distributed Cloud Edge, the team unlocked a seamless, life-like AR experience that was previously impossible. The collaboration stands as definitive proof that the right infrastructure doesn't just support innovation - it unleashes it.
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